International Academic Alliance

Bachelor of Science in Business Administration
New Jersey City University

Program Completion - Concentration in Marketing

Completion of this major prepares one to assume the responsibilities of the following jobs: tour developer, travel agency personnel, lodging personnel, reservation supervisor, event coordinator, entry level management positions in these industries, etc. Continued study may include a master's and/or doctoral degree in tourism.

The requirements for admission to this major are 
1) a minimum overall GPA of 2.5 
2) a minimum average GPA of 2.5 in all courses in the major already completed 
3) completion of at least 42 credits, including the All-University Requirements and the specific pre-major courses indicated below. Transfer students must have completed at least 12 credits at New Jersey City University, with an overall GPA of 2.5 and a GPA of 2.5 in all courses in the major already completed. 
4) complete the pre-major courses:

Course requirements for completion include the following. Course codes with an asterisk (*) (including those listed above which are pre-major required courses) have prerequisite or co-requisite courses. These pre- and co-requisite requirements are listed after the curricular requirements.

Code	Course Title	Credits
BUSI 201	Introduction to Business	3
ECON 207	Principles of Economics: Macro	3
ECON 208	Principles of Economics: Micro	3
MATH 1165*	Pre-calculus for Business	3
BUSI 251	Principles of Accounting I	3
BUSI 252*	Principles of Accounting II	3
BUSI 203*	Business Statistics	3
BUSI 211*	Principles of Management	3
BUSI 231*	Principles of Marketing	3
BUSI 241	International Business	3
BUSI 281	Business Law I	3
BUSI 371*	Managerial Finance	3
BUSI 411*	Business Policy	3
CS 214	Business Applications on the Microcomputer I	3
ENGL 200	Writing for Business	3
BUSI 301	Professional Development	3
BUSI 390	Introduction to Travel and Tourism	3
BUSI 392*	Quality Management & Customer Service in Tourism	3
BUSI 393*	International Tourism	3
BUSI 394*	Tourism Marketing & Sales	3
BUSI 422*	E-Commerce	3
Select 1 industry-specific course from the following:
BUSI 395*	Tour Management, Leadership & Interpretation	3
BUSI 396*	Planning, Dev. & Operation of Travel & Tourism Attractions	3
BUSI 397*	Hotel and Resort Management	3
BUSI 398*	Introduction to Casino Industry	3
BUSI 399*	Introduction to Cruise Industry	3
BUSI 491*	Conference, Convention and Special Events Management	3
SPFD 310	Cooperative Education	3
SPFD 320	Seminar in Cooperative Education	3
	Two electives with the approval of the faculty advisor	6